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Whoever makes consumption easier, wins. Win more with WORX.

Your digital experiences will be better – and the leads will arrive easier – once you know what your customers care about. A big part of knowing the consumer’s interest comes from seeing how easy it is to consume your marketing – aka, how usable your website, landing pages, intranet, emails, apps, forms, and sales funnels are. WORX combines research and strategy to help you design more user-friendly experiences. With WORX, you can find out how your audiences interact, and leverage usability best practices to win more of their interest.

OPTIMIZING USABILITY TO DRIVE MORE REVENUE

Marketers often make significant investments in their websites and applications, but focus less on the best practices that ensure maximum results. More so, businesses often look at revenue and conversions as Key Performance Indicators, without realizing that more money and customers could be generated by understanding the behavior that drove the sale, or the drop off. WORX usability services provide pre-development analyses and post-launch insights about your digital experiences to identify the areas where user interaction can be optimized for the strongest ROI.

BRINGING YOUR CX, UX, AND UI TOGETHER

Within a digital experience, there is a direct correlation between lead generation and the alignment of three things: Customer Experience (CX), User Experience (UX), and User Interface (UI). As a branding, digital, and marketing firm, WORX gets how to bring these siblings together – the CX tenets brought forth by your brand at all touchpoints; the UX needed to increase usability of your digital experience; and the UI required to drive more consumption and conversions.

EVEN OFF-THE-SHELF DIGITAL PLATFORMS NEED USABILITY OPTIMIZATION

A common misconception is that you don’t need to review usability if your digital experience was built on a purchased or licensed platform. Worse, many marketers believe that “there is nothing we can adjust to make the system work better for us.” WORX is well-versed in the tools, technologies, and platforms across marketing – and can find ways to improve your digital experience without changing its fundamental structure. Content adjustments, functionality integrations, A/B tests, sales funnel surveys, automated interactive elements, and other strategies can improve even the most cut-and-dry technology platform.

WORX USABILITY SERVICES

  • User Experience Analysis
  • Functionality Documentation
  • Functional Design Prototyping
  • User Journey Mapping
  • User Interface Design
  • User Experience Design
  • Heat Mapping & Session Recording
  • Usability Performance Tracking

WANT TO WIN MORE WITH WORX?

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