BRANDING
Whoever builds around their beliefs, wins. Win more with WORX.
As the turbulent marketplace that you compete in gets even more volatile, brand is your most valuable asset. Now more than ever, your branding needs to drive your business – to help you show up in saturated marketing spaces, to engage both core and emerging audiences, and to drive dynamic growth in the short and long term. However, there’s good news. For organizations who can galvanize their point of view, and weave it into the fabric of every touchpoint, the opportunities to win business have never been bigger. See how to define your ownable position, and win more, with branding by WORX.
THE THREE C's OF BRANDING
The WORX branding approach can drive business success in all market conditions, and consists of three components: Clarity, Conviction and Commitment. By deciphering multiple sources of input – from data points to human voices – WORX will establish a brand platform that sharpens your value proposition, creates assets that all stakeholders can use, and activates content to engage your target audiences.
BRANDING DOESN'T HAVE TO BE REBRANDING
In situations where your organization is completely pivoting, and needs to present the change in an immediate, impactful way, rebranding is key. However, you may wish to evolve or upgrade your branding for more common reasons: You want the impression that your business gives to match the quality of your products, services and people; You need to make sure your audiences know your expanded products and services; You need a way to invigorate your lead generation efforts; You require more prospects to self-qualify and lessen the load on your sales and marketing teams; You have to instill pride with your internal staff and need to attract more best-in-class employees. Branding can address all of these business opportunities, and WORX delivers in each scenario.
BOTH MACRO LEVEL AND MICRO LEVEL BRANDING
Brand platforms built by WORX answer the most pressing questions that your team members field at the “macro level” – who are you, what do you stand for, how will you help me, and why should I care? WORX also provides the “micro level” assets, which align marketing, sales, executive, human resources, and operations teams to message more effectively. By creating with continuity in mind, WORX can extend your brand across both external and internal marketing communications.
WORX BRANDING SERVICES
- Market Research
- Search Query Analysis™
- Competitor Analysis
- Employee Insights
- Brand Messaging Audits
- Brand Naming
- Brand Identity
- Logo Design
- Brand Positioning
- Brand Execution
- Tagline Development
- Brand Messaging Strategy
- Creative Platforms
- Brand Messaging Guides
- Brand Usage Guidelines
- Branded Communications
- Brand Launch Assets
- Brand Photography
- Branding Videography
- Branded Environments Design
- Employee Brand Communications
What's on your mind?
And what's on your branding to-do list?