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Whoever can stay top of mind, wins. Win more with WORX.

With the proliferation of marketing channels, social media platforms, and other ways to communicate, companies are finding it increasingly difficult to stay in front of their customers. Mindshare has a direct impact on market share, which leaves many marketers wondering which channel or platform can help them perform best? The starting point is content, and WORX can create content marketing assets – and distribute them at scale – to attract prospects, educate audiences, breed conversations, build relationships, create communities, and convert customers.

BRAND-ALIGNED CONTENT (WITH DISTRIBUTION MAPS)

WORX content marketing provides bandwidth, and a bevy of assets, for sales and marketing teams who need to proactively communicate. Rather than develop siloed pieces, WORX creates iterative content libraries that can serve your multi-channel conversations. Each content marketing plan is custom built, reverse-engineered from proven content marketing success factors – how the created content can augment your brand messaging, how content assets can be adjusted to drive the most channel-by-channel engagement, and how content distribution maps can streamline multiple sales and marketing efforts.

CREATING MORE CONTENT THAT GENERATES ECONOMIES OF SCALE

Considering your business objectives and buyer personas, WORX marketers develop content that can work in a variety of forms – blog articles, case studies, testimonials, infographics, campaigns, podcasts, videos, social media posts, and more. This content development strategy – along with our expertise in Hubspot and other marketing automation platforms – helps companies go to market more quickly and comprehensively. By developing and distributing the right content that addresses your customer journey framework, WORX can help you to increase the quantity of your content – and in turn, improve the quality of your leads.

CONTENT THAT CONNECTS WITH YOUR EXISTING EFFORTS

WORX content marketing plans are not standalone strategies. Instead, our content is intended to amplify your existing sales, marketing, employee, partner, and community conversations with more stories, more information, and more reasons to choose your business. As with all WORX marketing communications, content marketing will be mapped against measurable data and analyzed to show customer intent and lead results.

WORX CONTENT MARKETING SERVICES

  • Search Query Analysis™
  • Customer Journey Mapping
  • Content Planning
  • Content Development
  • Omni Channel Marketing
  • Email Marketing
  • Content Marketing Campaigns
  • Content Marketing Automation
  • Content Performance Analytics

WANT TO WIN MORE WITH WORX?

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And what's on your content marketing to-do list?

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