Stacy Dworkin
MEDIA STRATEGIST
Working exclusively as a media strategist for more than 20 years, Stacy has deep experience in positioning client partners’ businesses in the media landscape – broadcast TV, OTT TV, terrestrial radio, web-based radio, out-of-home advertising properties, digital media, magazines, and newspapers – to generate and optimize their opportunities.
(Media) Mix Master
Stacy is adept at merging a client partner’s strategies, culture, and advertising goals into a comprehensive media activation that can drive both qualitative and quantitative results.
Detailed Thinker
Stacy lives and breathes spreadsheets – from to-do lists to media plans – and jokes that if you were to scan her brain, it would be organized into columns, rows, and the occasional pie chart!
Always Creative
Stacy loves baking (mostly cookies), crafting (she lives for her Cricut!), and party planning (especially for family). During the weekends, her home transforms into a full-on activity space.
Biography
- Stacy holds direct relationships with multiple media partners, using the strength of these partnerships to gain placements that ensure successful deliveries of integrated campaigns.
- Over her career, Stacy has brought dynamic strategies and forward-thinking plans to businesses across a diverse group of industries.
- Stacy joined WORX in 2010 after working with a variety of local and virtual ad agencies. “I was thrilled to find this amazingly creative team of people so close to home!"
- Stacy has led media planning and buying for top businesses including Synchrony Bank, UConn, Ski Sundown, Masonicare, The Maritime Aquarium in Norwalk, North Easton Savings Bank, 360 Federal Credit Union, Thomaston Savings Bank, and Bristol Health.
- Stacy is actively involved in her community – currently serving on the Board of Directors of her synagogue.
- Stacy co-created and headed a teen education program in the Greater New Haven area for several years.
- Stacy has been recognized for her volunteer work within the Jewish community – receiving several accolades including the Harry Lender Leadership Award in 2018 and Shem Tov Award in 2020.
- Challenging the adage that you can't teach an old dog new tricks, Stacy picked up tennis several years ago and loves playing as much as she can now.
- Stacy graduated from Lehigh University (Bethlehem, PA) with a Bachelor’s Degree in Psychology.
- Stacy lives in Bethany, CT, with her husband Adam, and their mostly grown-up daughters, Aliya and Maya. Aliya is studying at her alma mater, Lehigh University, while Maya is a student at Bucknell University.