Peter Friedman
EXECUTIVE PRODUCER
Peter offers extensive knowledge and experience in creating large-scale digital content campaigns. Over a storied career, he has worked with the world’s biggest brands and celebrities to generate millions of dollars in commerce, and billions of impressions.
Living Legend
Peter has produced large-scale video content and commercial productions with Nike, Samsung, Lucasfilms, PGA TOUR Entertainment, McCann Erickson, BBDO, Ogilvy & Mather, and more.
Decorated Winner
Peter has contributed to hundreds of national and international award-winning campaigns – earning top accolades from the most prestigious industry competitions such as the Clio Awards and One Show.
Nonprofit Founder
Peter is the co-founder of Vets2Set – a New York-based national nonprofit organization working with military veterans to help them find production work in the commercial television industry.
Biography
- Peter has spent his entire professional life as a television commercial and video content producer.
- His five-decade career includes heading the Lucasfilms commercial production company, serving as the first Global Head of Television Production for Nike, running the worldwide broadcast production team for McCann Erickson, and acting as the production head for PGA TOUR Entertainment.
- From Michael Jordan to Justin Bieber, Bill Clinton to Bono, and Ted Kennedy to Tiger Woods, Peter has worked with an astounding list of celebrities.
- Peter has produced countless pieces of video content – documentary films, commercials, music videos, television series, social stories, and streaming exclusives.
- Peter has been a keynote speaker on a number of occasions, and received an Honorary Doctorate from Post University.
- Peter regularly mentors the next generation – lending his expertise to university students and video professionals.
- Peter a member of Spectre – a nonprofit organization comprised of business people in the greater Waterbury area who quietly pool resources to help neighbors in need.
- Peter earned a Bachelor’s Degree from Adelphi University (Garden City, NY).
- Having filmed around the world while largely based in New York and Los Angeles, Peter now resides in Newtown, CT, with his wife, Lynn, and son Scott.