Myrani Alvarado
DIRECTOR OF DIGITAL STRATEGY
Equal parts bubbly and bright, Myrani is a dynamic digital marketer with the ability to build scalable communications plans backed by empirical data.
Marketing Thought Leader
Myrani is a sought-after speaker on digital marketing strategy, diversity in marketing, and empowering students and young professionals to thrive in the industry.
Community Participant
Myrani served on the Board of Directors for the Boys & Girls Club of Waterbury – a large nonprofit organization dedicated to empowering local youth through opportunity, mentorship, and community support.
Bilingual Marketer
Myrani is fluent in Spanish and helps WORX client partners seize opportunities to more effectively connect with Hispanic, Latinx, and Spanish-speaking audiences.
Biography
- Myrani is a top digital marketer – leading strategy, distribution, and analysis of organic, paid, and integrated digital content.
- Her strategies have increased lead generation and revenue for a number of organizations – and several campaigns Myrani has led won both state and national awards for digital communications.
- Myrani holds multiple digital marketing and user experience certifications, including several from Google Ads, Microsoft Advertising, and Columbia University.
- Myrani is in her second tenure with team WORX – rising from Marketing Specialist to Marketing Manager from 2019-2024, and returning in 2026 as Director of Digital Strategy.
- Prior to WORX, Myrani was a Regional Admission Counselor for her alma mater, the University of Hartford. From 2024–2025, she served as Director of Web & Digital Strategy at the University, leading the strategy and management of the UHart website and digital experiences while optimizing recruitment marketing campaigns to improve reach, engagement, and conversion.
- In addition to higher ed, Myrani has professional experience in the healthcare industry.
- Myrani often contributes to professional talks and other events for young professionals and students looking to grow in the marketing industry.
- Myrani enjoys volunteering with organizations like United Way and Give Kids The World Village, as well as dancing, cooking, hiking, and snorkeling.
- Myrani is an alumni of Leadership Greater Hartford – a nonprofit organization devoted to networking and connecting of local business professionals.
- Myrani graduated from the University of Hartford (Hartford, CT) with a Bachelor’s Degree in Communications, Advertising, and Public Relations.
- Myrani earned a Master’s Degree in Integrated & Mass Communication from the University of Hartford.