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Elyse Werner

SENIOR DIRECTOR OF DIGITAL MARKETING

Elyse has deep expertise in all things digital marketing – deciphering strategies and user behaviors to capitalize on lead generation opportunities for WORX client partners.

WORX Senior Director of Digital Marketing Elyse Werner helped the CT agency earn Microsoft Advertising Celebrated Partner of the Year

Top Industry Strategist

Elyse developed digital marketing campaigns that earned WORX recognition from Microsoft Advertising as the Celebrated Partner for the U.S.

WORX Senior Director of Digital Marketing Elyse Werner is an entrepreneur who ran her own successful floral business

Multi-Talented Entrepreneur

For several years, Elyse also ran a floral design business – creating custom arrangements for weddings, often with flowers she grew herself.

WORX Senior Director of Digital Marketing Elyse Werner exploring countries around the world

International Traveler

Elyse has explored twelve countries – and counting – across Europe, South America, Asia, and the Middle East (Favorite: Georgia; Most thrilling: Ecuador).

Biography

  • Elyse is known for her creative interpretation of data points and analytics to develop digital campaigns that not only perform well on search platforms, but also resonate with real customer prospects.
  • Elyse holds certifications in Google Digital Sales, Google Mobile Sites, Google Analytics, Google Ads Shopping, Google Ads Mobile Advertising, Google Ads Video Advertising, Google Ads, Search Advertising, HubSpot Content Marketing, HubSpot Email Marketing, HubSpot Inbound Marketing, and is a Microsoft Bing Ads Accredited Professional.
  • She believes in marketing with integrity and making sure that every user is treated like a real person, not just a click.
  • Her work has delivered transformative lead generation and revenue results for many WORX client partners across healthcare, financial services, education, B2B, and B2C sectors.
  • Prior to WORX, she led strategies for companies including a top B2B media information services provider and the DTC division of a global supplement brand.
  • Elyse began her college education with a year in the Hartford Art School at the University of Hartford. She transitioned to a major in Marketing and earned her degree in Business Administration.
  • If she is not outside hiking, foraging wild mushrooms, or gardening, Elyse is probably weight lifting or rock climbing at the gym.
  • She loves experimenting in the kitchen – whether it is recreating meals from her travels or brewing a fresh batch of kombucha.
  • Elyse lives in Naugatuck, CT, with her husband Will, their three cats, and so so many plants.

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