Chris Rinaldi
SENIOR DIRECTOR OF CONTENT MARKETING
Chris brings more than two decades of experience in content marketing and digital advertising, from “both sides of the table” – having held senior titles in several Connecticut marketing agencies, and with a national healthcare technology firm.
King of Collaboration
Chris is noted for his high level of creative collaboration – consulting with client partners and colleagues to craft content campaigns that drive increased leads.
Skilled Content Marketer
A leader in all aspects of content marketing, Chris is adept in planning, curating, writing, publishing, and promoting across omnichannel communications.
Destined to be a WORXer
Chris visited WORX during high school, joining the agency out of college for an eight-year stint, and returning in 2022 to lead as a senior content marketer.
Biography
- With nearly 25 years of hands-on marketing experience specializing in the healthcare, financial, and technology sectors, Chris is known for elevating brands by planning digital strategy, recommending online tactics, writing content, and overseeing concurrent projects.
- Chris has led interactive content planning and distribution for several statewide and national award-winning campaigns.
- Skilled in online marketing, website management, and integrated campaigns, Chris brings a strong work ethic and winning attitude that helps clarify even the most daunting marketing challenges.
- Chris serves on the Board of Directors for Wellmore Behavioral Health – a statewide leader in behavioral health and substance use treatment services.
- Before rejoining WORX, Chris served as Senior Director of Digital Marketing for Rectangle Health – successfully launching its corporate website and managing the company’s overall digital strategy.
- Earlier in his career, Chris was a Senior Manager of Digital Strategy for ZAG Interactive, and served in several interactive capacities at Adams & Knight.
- While he admittedly struggles to get to the WORX offices on time – despite having a 90-second commute – Chris is a stickler for meeting project deadlines.
- Outside of the office, Chris indulges in yacht rock, craft experiences, fantasy sports, pro wrestling, graphic novels, and other recreational activities.
- Chris lives in Prospect, CT, with his wife Nicki, son Tino, daughter Gia – and no pets.