Bridget Loura
SENIOR DIGITAL MARKETING STRATEGIST
In the domain of digital marketing, Bridget specializes in crafting campaigns that transcend clicks – delivering narratives that resonate with audiences across all platforms, and convert them into active leads.
Digital Analyst
Bridget excels at dissecting campaign metrics and distilling complex data into concise digital content. She also analyzes exactly how digital marketing communications are performing in relation to the key performance indicators of each client partner’s business.
Lead Generator
A process-driven strategist with content-creating diversity, Bridget has been a lead on multiple digital marketing campaigns that have driven record leads for client partners in the automotive, healthcare, financial services, and business to business industries.
Football Fanatic
Starting at age five, Bridget’s love for the game of soccer has evolved into a lifelong passion. She starred in high school; continues to play in an adult coed league; coaches youth soccer; and actively roots on Manchester City of the English Premier League.
Biography
- Bridget is a valuable member of the in-house digital marketing team whose insights help empower more strategic digital marketing decision-making for WORX client partners.
- Bridget graduated from the University of Connecticut (Storrs, CT) with a Bachelor’s Degree in Marketing and a concentration in Digital Marketing & Analytics.
- Bridget loves hiking because it “unveils a spectrum of landscapes that challenge, inspire, and connect me to the raw beauty of the great outdoors.” So far in her adventures, she has hiked trails in Acadia, Grand Canyon, Yosemite, and Zion National Park.
- Bridget is a big “baking artist” – cookies, cakes, muffins, and breads being her canvases.
- A star student-athlete, Bridget scored the game-winning goal for Cheshire High School in the 2016 Southern Connecticut Conference (SCC) Championship game, and was named the tournament’s Most Outstanding Player.
- From a sports family, Bridget’s brother played soccer at the University of Connecticut.
- Bridget was raised and resides in Cheshire, CT.