Exhibition by WORX On Display at the Mattatuck Museum

As a centerpiece of its nationally-recognized economic development marketing for the City of Waterbury, the artwork and stories produced by WORX are now featured in the Waterbury: Strong Is Our Story exhibit.

WORX has led the economic development marketing for Waterbury since 2019. The agency first served in a market research capacity, leading community conversations and garnering perspectives from several hundred citizens. It was in the focus group work where WORX saw that original storytelling – the showcasing of community and business leaders in an authentic and unique way – might actually be the spur for bringing more attention to Waterbury.

The strategy worked, in spades.

The photography, artwork, videos, articles, and other human interest content fully produced by the in-house WORX team is the centerpiece of the city's branding and marketing – having a significant influence on the growing interest in the city, and playing an active role in tens of millions of dollars in commercial property transactions.

The stories are both informative and beautiful – so much so that Mattatuck Museum patrons are now flocking to the Monteiro Family Community Gallery for the exhibit which runs through August 4, 2024.