WORX Honored for Product & Innovation Excellence by Microsoft Advertising
In its annual global recognition program, WORX has been awarded the Microsoft Advertising Product & Innovation Award for 2025. This honor celebrates agencies that demonstrate exceptional creativity and impact through advanced use of Microsoft’s advertising technologies.
2025 Microsoft Advertising Product & Innovation Award Winner
The recognition highlights WORX’s innovative use of AI-driven audience signals, Performance Max campaigns, and LinkedIn profile targeting to transform traditional lead generation into a smarter, more efficient, intent-based model. Through disciplined campaign structure, continuous testing, and strategic oversight, the agency achieved a 43% increase in lead volume, a 420% year-over-year growth in qualified leads, and a 77% reduction in acquisition costs.
“This award signifies much more than a campaign success,” said Elyse Werner, Senior Director of Digital Marketing at WORX. “It represents the strength of our partnership with Microsoft Advertising, the ingenuity of our digital strategy team, and the measurable value we’re delivering to our client partners every day.”
Representing WORX at the 10th Anniversary Microsoft Advertising Partner Awards Showcase, held November 5 at Ideal Glass Studios in New York City, were Elyse Werner, Senior Director of Digital Marketing, and Bridget Loura, Senior Digital Marketing Strategist. The event brought together top agencies and innovators from across the country to celebrate a decade of excellence in digital partnership and platform advancement.
Learn more about this recognition on Microsoft’s official blog, Innovative Impact: How WORX Redefined Lead Generation with Microsoft Advertising.
