New Book From Two WORXers Officially Launches

WORX President and Chief Creative Officer Grant Copeland has penned a new book with Executive Producer Peter Friedman called, I’ll Get the Tip: Moments Between the World’s Biggest Stars and an Unknown Ad Guy.

The 224-page edition chronicles Peter's esteemed career in commercial television and video production. Friedman has been around some of the biggest celebrities, best companies, and boldest television campaigns of the last half century – and the book is a heartwarming collection of stories filled with anecdotes and life lessons. Through Peter’s good-natured storytelling, readers will experience a fun and fascinating trip alongside one of the largely invisible but extremely valuable professionals who help make television commercial magic. 

Copeland began work on I'll Get the Tip in early 2022 after listening to casual audio recordings of the stories recounted by Peter during the pandemic. “The book is an enjoyable read for just about anyone,” says Grant. “It’s really remarkable the people Peter has worked with – everyone from Ted Kennedy to Tiger, Jordan to Olivia Rodrigo – and he’s still doing it at the highest level.”

I'll Get The Tip by Peter Friedman with Grant Copeland is available on Amazon or at PeterFriedmanBook.com.