Custom App Connects Masonicare and Its Residents
In order to empower residents of Masonicare – a large healthcare services provider with senior living communities across Connecticut – WORX developed a custom mobile application that connects individuals to community services without a person needing to have tech savviness.
Inside the Masonicare App
BUSINESS STRATEGIES
- Intuitive administration: To facilitate real-time delivery of community-wide information by backend users
- User-centric design: Developing the app with the age population of Masonicare communities in mind – incorporating UX best practices, how-to tutorials, and a secure passwordless authentication procedure to ensure ease of use and enhanced security
- Quick interactions: Create an interface that is easy for residents to order meals, make reservations, and request home maintenance
- Systems integration: Connect the app to enterprise Masonicare systems for reduced reliance on manual management, increased efficiency, and improved service delivery accuracy
- Data security: Devise a technical approval process to maintain the privacy of residents’ personal information activities while on the app
TECHNICAL ACHIEVEMENTS
- Real-time community calendar: A dynamic calendar feature tailors events to each individual community, and enables residents to save events they wish to attend
- API-based maintenance ticket integration: The app integrates the Masonicare maintenance ticket management program – allowing residents to submit requests directly through the app, and reducing administrative overhead in the process
- Streamlined management: A custom backend system for the app connects to features on the Masonicare website and reduces the need to enter data in two places; this system can be used to administer virtually every aspect of the app, from users to content
- Security and privacy: A fully-managed, passwordless authentication system is implemented to enhancing user convenience without compromising safety
- Seamless interface: An optimized design and content system was engineered to facilitate easy navigation of the app, ensuring a smooth user experience for residents of varying technical literacy levels
COULD AN APP IMPROVE YOUR BUSINESS?
Have a discussion about how to use apps and other digital technology platforms for increased business efficiencies and audience engagement.