CT Marketing Agency for the Healthcare Industry

Healthcare organizations that establish credibility, win. Win more with WORX.

For healthcare companies that want to gain and maintain an audience, WORX is a go-to marketing agency. WORX understands the inner workings of operations, services, and marketing – which allows our team of professionals to inform your brand message, strengthen your service marketing strategies, and expand your patient and partner potential. In your crowded market, build differentiation and generate patient leads with the continuum of integrated healthcare marketing services from WORX.

WORX has extensive experience in helping position and market healthcare organizations, including:

Healthcare Systems
Hospitals
Physician Groups
Specialists
Mental Health Providers
Health Insurers
Pharmaceutical Companies
Home Health Providers
Private Duty Agencies
State Agencies
Member-Based Groups
Healthcare Communications Firms

HOW WORX HELPS HEALTHCARE ORGANIZATIONS WIN MORE

Data-Driven Healthcare Marketing Strategies

Every healthcare organization has a finite budget for advertising and marketing, which can make it difficult to reach a wide audience – or even to prioritize where dollars should be spent. By leveraging advanced data analytics and quantitative assessment tools, WORX can help your healthcare organization understand patient preferences and behaviors, making it easier to target your marketing efforts effectively.

Specialized Knowledge for Marketing Healthcare

WORX understands the logistics and sensitivities involved in producing healthcare marketing – from macro-level considerations like compliance with regulatory guidelines and advertising claims, to micro-level details like capturing patient testimonials sensitively and portraying services accurately. For example, the WORX video team has filmed in healthcare settings such as robotic surgeries and emergency rooms with utmost care for the patients, physicians, and technologies showcased.

WORX as an Extension of Your Marketing Team

Many healthcare organizations have certain in-house capabilities, but seek additional resources. WORX is often engaged by these healthcare marketers to expand their team’s bandwidth by adding an aligned “external marketing department” to their existing group. In this type of partnership, WORX can serve a variety of healthcare marketing roles – including campaign development, content, creative, media distribution, and lead generation data analysis.

WORX Healthcare Marketing Experience

WORX has contributed branding, digital, and marketing to increase brand awareness and improve lead generation for a variety of organizations, including these leading healthcare companies.