CT Marketing Agency for Colleges & Higher Education

Educational institutions that “teach” those around them, win. Win more with WORX.

High schools, colleges, and universities face increasingly intense competition – as other like-minded institutions court students, staff, community partners, and donors. Audiences are overwhelmed by the choices – and are looking for institutions to instruct them on why their school is better. If a school is not careful, it may get swallowed by the “sea of sameness” – which can impact enrollments, alumni support, and strategies to grow. WORX is a marketing agency that educational institutions rely on to build more brand awareness and generate the kind of interest that turns into revenue. Avoid the choppy waters of how to differentiate your school by riding the waves of proven strategies provided by WORX.

WORX has extensive experience in helping position and market educational institutions, including:

Community Colleges
Four-Year Colleges
Graduate Schools
Universities
University Systems
Post-Secondary Schools
Public Schools
Private Schools
High Schools
Scholarship Programs
Online Programs
School Departments

HOW WORX HELPS EDUCATIONAL INSTITUTIONS WIN MORE

Emphasizing All of Your School’s Assets

WORX takes a macro-level approach to marketing your school – collaborating with you on how to simultaneously distinguish your brand, recruit and retain students, expand alumni support, and showcase your people and programs. From that comprehensive strategy, our team of education marketers can activate focused, integrated communications across a variety of channels, giving you more bandwidth and stronger results.

Leveraging Digital Marketing and Technology

Like the changes happening in how your educational institution delivers its curriculum and programs, WORX uses digital and online innovation to push schools past their competition. From Search Engine Marketing and social media content to student portals and interactive platforms, the in-house WORX team of digital marketers and developers can create or support the most advanced digital communications and related tools.

Connecting to the Authenticity of Your School

WORX has a particular expertise in drawing attention to educational institutions through the power of “story marketing” – that is, showing the journey and successes of students, faculty, and alumni in extremely compelling ways. Unto itself, this WORX strategy has raised the profile of several high schools and universities, while generating unprecedented engagement from prospective students.

WORX Education Marketing Experience

WORX has contributed branding, digital, and marketing to increase brand awareness and improve lead generation for a variety of top educational institutions.