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WORX is a full-service marketing agency that takes digital to the next level, and we are currently seeking a Digital Marketing Strategist to join our in-house team. The Digital Marketing Strategist provides data-driven digital strategies for lead generation and brand awareness as well as digital campaign analysis, optimization, and management for client partners across various industries.

Responsibilities

Include, but are not limited to:

  • Staying up to date with digital marketing industry best practices, including but not limited to: Google Ads and Analytics, Microsoft Advertising, general Search Engine Marketing
  • Planning, creating, and managing digital marketing campaigns across a variety of channels
  • Writing engaging and concise ad copy to best practices
  • Overseeing the day-to-day account management of PPC, social, and other digital campaigns
  • Monitoring, evaluating, and presenting the performance of campaigns by generating monthly and quarterly performance reports to client partners analyzing trends, goals, opportunities, and other key performance indicators
  • Working in a collaborative team environment

Qualifications

Include, but are not limited to:

  • 2+ years of digital marketing experience
  • Functional experience in Google Ads or Microsoft Ads, Google Analytics, and Google Tag Manager
  • Functional experience with Social Media channels and their ad platforms, including Meta, LinkedIn, TikTok, Pinterest, and Reddit
  • Well-organized and detail-oriented
  • Strong interpersonal skills, listening skills, and an articulate presenter
  • Creative problem-solving and analytical skills
  • Bachelor’s Degree (or equivalent work experience), preferably in Business, Marketing, Communications, or a related field

Preferred Qualifications

  • Basic knowledge of market research techniques
  • An understanding of marketing automation and lead generation software
  • Experience conducting structured testing (ad copy, keywords, audiences, landing pages)
  • Experience building or customizing reporting dashboards

Additional Notes

This is a full-time position that requires the candidate to be in our Prospect, Connecticut office with the flexibility of remote work when needed.

APPLY FOR DIGITAL MARKETING STRATEGIST

Please provide your information, and woo us with how you could help Team WORX.

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