Despite being the leading driving school in Connecticut, All-Star Driver challenged WORX to reimagine their business for even bigger growth opportunities. The resulting branding, digital and marketing initiative took the concept to the next level, generated immediate revenue increases – and startled the entire driving instruction market.
The artist formerly known as All-Star Driver was renamed in an interesting way: WORX typed out dozens of descriptive words, cut them up, spread them out and collaborated with All-Star General Manager Brandon Dufour to group interesting terms together. The exercise resulted in The Next Street as one combination, which upon brand trademark research was selected as the new company name.
THIS STUFF REALLY WORX