The Next Street

Despite being the leading driving school in Connecticut, All-Star Driver challenged WORX to reimagine their business for even bigger growth opportunities. The resulting branding, digital and marketing initiative took the concept to the next level, generated immediate revenue increases – and startled the entire driving instruction market.


The artist formerly known as All-Star Driver was renamed in an interesting way: WORX typed out dozens of descriptive words, cut them up, spread them out and collaborated with All-Star General Manager Brandon Dufour to group interesting terms together. The exercise resulted in The Next Street as one combination, which upon brand trademark research was selected as the new company name.


Given certain legal and competitive parameters, The Next Street rebranding needed to be launched within 90 days after the first discussions with WORX. Digital marketing was heavily leveraged – including Paid Search, Display and Retargeting ads, as well as email marketing. In addition, the new website expanded the prior site experience – with new content and more streamlined functionalities. The brand launched in 78 days, gaining immediate traction with students and the press.



  • Business has increased 80% in revenue since rebranding
  • The top 20 sales months in the company's history have all occurred after the rebranding
  • Market share increase and business stability has led to acquisitions of several competitive driving schools since the rebrand
  • Company named by Inc. Magazine one of the Fastest Growing Companies in the U.S.
  • Named Small Business of the Year by the Waterbury Chamber of Commerce, 2016
  • Company named one of Top Workplaces by Connecticut Post, 2016
  • Named the Happiest Company in Education by TINY Pulse, 2017
  • Rebranding featured in Republican-American and Connecticut Post