Since 2011, WORX has been helping Mutual Bank – a nine-branch community bank in southeastern Massachusetts – embody their unique brand in ways that have bolstered market position, customer confidence, employee morale… and most importantly, deposits.
Mutual Bank’s head of marketing reached out to WORX in 2010 because she kept seeing the agency’s award-winning work for Newtown Savings Bank. What impressed her most was “the ability of WORX to position a community bank as well as any national bank – and the attention to detail on every piece.”
WORX has led the integration of Mutual Bank’s BancVue website platform, CRM database, digital marketing content and other applications – which has reduced Bank labor related to customer analysis. The data integration has also surfaced new insights on customer behavior, usage and purchasing patterns, while clarifying share-of-wallet goals.
THIS STUFF REALLY WORX