Mutual Bank

Since 2011, WORX has been helping Mutual Bank – a nine-branch community bank in southeastern Massachusetts – embody their unique brand in ways that have bolstered market position, customer confidence, employee morale… and most importantly, deposits.

Mutual Bank Brand Platform Example of core branding and marketing elements

Mutual Bank Brand Strategy Slides from WORX brand analysis and positioning presentation

Mutual Bank Brand TV Commercial Brand television advertising which promoted the Bank's unique market position

Mutual Bank Rack Cards Examples from overhauling of collateral system

Mutual Bank Debit Card The most highly-used "marketing piece" of all!

Mutual Bank Brand Signage Example from initiative which evolved signage and wayfinding for increased visibility

Mutual Bank Brand TV Commercial Television advertising, including original song written by WORX

Mutual Bank Interior Signage Example of branch design and environmental branding

Mutual Bank Branch Experience Example of environmental design for all nine branches

Mutual Bank Gift Display Example of bank branch merchandising

Mutual Bank Teller Magnet Example of promotional items used to increase brand awareness

Mutual Bank Koozies Example of specialty items used for community events and promotions

HELOC Direct Mail Example from expansive direct marketing and print promotions

Mutual Bank Brand Positioning Refinement of the Bank tagline and core brand messaging statements

Mutual Bank Website Responsive design, security-compliant experience which integrates multiple business and customer functions

Mutual Bank Mobile Website Example of adaptive mobile design

Mutual Bank Facebook Carousel Ad Example of Search Engine Marketing campaigns

Mutual Bank RefiU TV Commercial Example of bank product and service television advertising

Mutual Bank Leader Money Market Ad Example from dozens of print advertisements

Mutual Bank Presentation Example of executive and Board of Directors presentations related to sales and marketing

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A MATCH MADE BY MARKETING

Mutual Bank’s head of marketing reached out to WORX in 2010 because she kept seeing the agency’s award-winning work for Newtown Savings Bank. What impressed her most was “the ability of WORX to position a community bank as well as any national bank – and the attention to detail on every piece.”

AGENCY AS INTERNAL TEAM

Despite Mutual Bank and WORX being in different states, the agency essentially serves as the Bank’s in-house marketing department. The Bank's executive and marketing teams rely on team WORX for everything from business strategy to campaign development to media planning. This is made possible by the agency team’s deep understanding of banking, for sure – but also its ability to work with executives, loan officers and service teams alike.

DATA INTEGRATION

WORX has led the integration of Mutual Bank’s BancVue website platform, CRM database, digital marketing content and other applications – which has reduced Bank labor related to customer analysis. The data integration has also surfaced new insights on customer behavior, usage and purchasing patterns, while clarifying share-of-wallet goals.