Since 2011, WORX has helped evolve this century-old leader in cleaning and food service supplies – its positioning, its services, its business processes and its potential to grow.
Client prospects don’t typically approach an agency with an initial ask to overhaul their entire brand, digital and marketing. EBP was no different. Initially, they wanted to rebrand the company and sensitively evolve the Eastern Bag & Paper name - as bags and paper are just a small portion of what they provide.
When starting with a rebrand, the challenge is always unearthing the real ways that the branding can aid awareness, credibility and sales. A mere 650 hours went into the brand strategy work (no joke!) – inclusive of focus groups, executive meetings, qualitative research, quantitative research and business planning – to crystallize how Eastern Bag & Paper could succeed in the next century.
THIS STUFF REALLY WORX