EBP Supply Solutions

Since 2011, WORX has helped evolve this century-old leader in cleaning and food service supplies – its positioning, its services, its business processes and its potential to grow.

EBP Brand Identity Evolution Eastern Bag & Paper renamed EBP Supply Solutions

EBP Core Brand Messaging Brand name, positioning statement and solutions set

EBP Brand Guidelines Select pages from comprehensive business and marketing strategy guide

EBP Business Cards Part of brand standardization initiative

EBP Delivery Trucks Standardization of 75-truck fleet

EBP Headquarters Building Facade Brand signage at Milford, CT, main offices

EBP Environmental Design Example of signage and office branding throughout Milford, CT, headquarters

EBP Product Catalog Part of a print collateral library used by field sales representatives

EBP Capabilities Brochure Key lead generation collateral used by executive, sales and marketing representatives

EBP Green Foodservice Brochure Business strategy, positioning, content and creative for innovation and thought leadership marketing

EBP Green Foodservice Brochure Select spread showing content, copywriting, graphic and information design

EBP Corporate Commitment to Sustainability Example of fact-based brand positioning content

EBP Infographics Example of strategic content created to further strengthen thought leadership positioning

EBP Spring Products Brochure Example of seasonal and category-specific communications

EBP Green Cleaning Site Assessment Example of sales support communications used by marketing and field reps

EBP Brand Launch Event Event strategy, marketing and presentation materials for EBP to announce new brand to industry partners

EBP Website User Experience UI/UX analysis and development for new ecommerce product website

EBP Supply Basket Ecommerce Site Strategy, UI/UX, web design and digital consulting for online sales platform

EBP Icon Design One of a myriad custom-created icons and graphics

EBP Event Branding Part of comprehensive event marketing initiatives which include microsites, email marketing and print

EBP Janitorial & Cleaning Expo Program Guides Part of the rebuilt communications for the EBP-hosted industry tradeshow

EBP Sales Playbook Strategy, content, copywriting and creative for sales guides and training presentations

EBP Training Academy Logo Brand identity, positioning and marketing for new business service

Taski Intellibot Website Example of co-op marketing with EBP strategic product partners

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INITIAL REQUEST

Client prospects don’t typically approach an agency with an initial ask to overhaul their entire brand, digital and marketing. EBP was no different. Initially, they wanted to rebrand the company and sensitively evolve the Eastern Bag & Paper name - as bags and paper are just a small portion of what they provide.

BIGGEST CHALLENGE

When starting with a rebrand, the challenge is always unearthing the real ways that the branding can aid awareness, credibility and sales. A mere 650 hours went into the brand strategy work (no joke!) – inclusive of focus groups, executive meetings, qualitative research, quantitative research and business planning – to crystallize how Eastern Bag & Paper could succeed in the next century.

MOST REWARDING INITIATIVES

Taking a legacy ecommerce system used by only 5% of EBP customers and leading the design of a new platform – serving as the head of UI/UX, creative, content strategy, Search Engine Optimization, data integration and marketing communications.
Rejuvenating the company's own industry tradeshow – the EBP JanSan Expo – as a top conference and forum that offers unique thought leadership, provides product innovation insights and keeps EBP top of mind with its audiences.
Consulting on strategic plans with EBP heads of Marketing, Sales, Human Resources, Information Technology and Training to develop lead generation campaigns for top company initiatives – including its sustainability positions for the cleaning & janitorial and foodservice markets.