WORX has been a key business partner and marketing agency for Crystal Rock since 2010 – helping the century-young business define and deliver its stable of top water, coffee and office supply brands.
When Crystal Rock approached WORX in 2010, it was already the largest water and coffee distributor of its kind in the country. To expand their coffee service, Crystal Rock had just purchased the Cool Beans Coffee name – and was readying the brand for launch. Over several cups of great tasting joe, WORX outlined the potential for the coffee brand to be bigger than what Crystal Rock had envisioned.
Little Things Matter. It was originally written as a statement in a brochure announcing the Crystal Rock rebranding to customers. When the Director of Sales and Marketing saw it, he said, “That’s it! THAT’S IT! That’s the whole reason we exist.” The statement became a tagline, and the tagline has become the embodiment of the differentiating qualities for Crystal Rock. Outside of the people and products themselves, the Little Things Matter motto is the single most important asset Crystal Rock has.
THIS STUFF REALLY WORX