Nadia Baz

DIRECTOR OF EXPERIENCE DESIGN

Nadia is a strategic creative who utilizes data science, digital best practices and design expertise to create exceptional User Experiences and Interfaces. Her function-meets-form approach helps deliver immersive digital experiences that perform as powerful business assets.

A LOVE FOR EXPERIENCE COMES WITH EXPERIENCE

Over her 6 years at WORX, Nadia has exemplified the unique career pathing approach of the agency. A multi-faceted creative, she began working across print & collateral, branding, environmental, content development, and web design initiatives. From there, she created her own leadership role, focusing on the robust world of User Experience. Now, for both client partners and the digital community, she serves as a thought leader on the importance of User Experience and User Interface in digital content consumption.

DESIGNING A VARIETY OF MEASUREABLE USER INTERFACES

Nadia has developed user-friendly interfaces for both front- and back-end digital experiences – including ones that connect Content Management Systems to multiple data sources. As one example, she led the experience design for Granite Student Living – a student property company in the Midwest. For Granite, the front-end interface made apartment searching easier for students, while the back-end interface increased the ease of use for site administrators in posting content and analyzing behavior. Within 3 months of launch, every property under Granite Student Living was leased for 2018, and average time spent on each page rose by 26%.

Biography

• Nadia graduated from Southern Connecticut State University in 2012, with a major in Studio Art and a concentration in Graphic Design.
• Nadia is actively involved in the United Way of Greater Waterbury – as a member of both the Emerging Leaders and the Leavenworth Society.
• Nadia assisted in founding an Artist’s Alumni group at her high school, Woodland Regional. She and past Woodland students who are active in creative careers – along with support from Woodland’s Graphic Design department – provide insight to curious and artistic students by exposing them to potential career opportunities.
• Nadia has a passion for mentoring aspiring creatives. As well as participating in the Woodland Artist's Alumni, she is very active in the local community – attending various Career Days to encourage young adults in pursuit of a creative career, to educate them on networking, and to expose them to professional world experiences. Nadia has participated in events at Post University, as well as multiple middle and high schools.
• Nadia resides in Naugatuck, CT, with her cow-cat Gigi.