Alyssa Altman

DIRECTOR OF DIGITAL MARKETING

From KPI to SEM – and all the acronyms in between – Alyssa devises smart digital strategies that generate leads. Plus, she's quite possibly the hardest-working Millennial you'll ever run into.

Google's Golden Child :-)

Altman was requested by Google to be one of their panelists for the 2017 Paid Search Summit in New York City – a conference on best practices in digital marketing that was attended by several hundred agencies from across the country.

A Top Digital Marketer

Alyssa has played a key role in the strategy, advertising and management of successful digital marketing and social media campaigns for client partners including ASSA ABLOY, Crowley Auto Group, Crystal Rock, The EDGE Fitness Clubs and Thomaston Savings Bank.

Having spent time in China, Ireland, Costa Rica and Thailand, Alyssa believes seeing the world provides a clearer life perspective.

A self-described cheese aficionado, Alyssa will never turn down a lively conversation combined with a full charcuterie board.

Despite living in central Connecticut, she is often hopping to Boston or New York (for food festivals, concerts... or both!).

Biography

  • Alyssa is one of the top digital strategists in the area – having run successful lead generation campaigns for both B2B and B2C companies.
  • Altman is Certified in Hubspot, Bing, Google Analytics, Google AdWords – and has completed training by Yelp, LinkedIn and Facebook on digital marketing best practices.
  • Also an expert in social media, Alyssa developed a personal initiative called The Ripple Effect, which aims to spread positivity by promoting random acts of kindness within local communities.
  • Altman is very involved in the United Way of Greater Waterbury, as a member of their 40 Under 40 and Leavenworth Society groups.
  • Alyssa earned an MBA from Quinnipiac University (Hamden, CT) – just one year after graduating with a Marketing Degree from the school.
  • While at Quinnipiac, Altman was involved in several organizations including Kappa Delta, Nutrition Club and the American Marketing Association – for which she served as the Vice President of Philanthropy and Promotions.
  • Alyssa resides in Middletown, CT, with a fridge full of cheese.