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Fitness Club Marketing

Increase Membership and Margins by Getting Your Digital Marketing In Shape

At a time when personal health is high on everyone’s list, the fitness clubs that know how to market online are growing at amazing rates. They are adding members. Opening new clubs. Increasing revenue and profit margins. While every fitness club marketing vendor says they have the answers, WORX has the proof – with digital marketing solutions that drive more dollars.

FITNESS CLUB MARKETING SERVICES INCLUDE:

  • Website Development
  • Integration with Join Now Forms
  • Search Engine Marketing
  • Social Media Strategy
  • Member Reviews Management
  • Website & Digital Analytics
  • ROI & Measurement Dashboards
  • Email & Personal Marketing

CASE STUDY

  • The EDGE Fitness Clubs – a group of 12 clubs on the East Coast – presented WORX with a significant challenge: While The EDGE was experiencing solid growth, they were also struggling to figure out how to generate more memberships and keep up with their revenue goals.

     

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  • By working with the partner group, The EDGE leadership and their marketing teams as a business partner first, WORX was able to identify five key areas that EDGE could transform.

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  • Using analytics and research to drive development decisions, WORX built a “business efficiency tool” – not just a beautiful site experience, but one that integrates promotional content, lead generation tactics and third-party functionalities.

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  • WORX overhauled the entire Search Engine Optimization strategy for The Edge – executing a plan that puts information on classes, amenities, membership offers and guest passes in front of prospects who hadn’t engaged with the brand before.

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  • While The EDGE was very active in social, WORX streamlined their thinking to improve their content development, key performance measurements and online reputation via club reviews and member comment management.

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  • WORX reflowed all traditional and digital marketing to promotional landing pages for two reasons: To feature custom content specific to the viewer’s interests, and to precisely track the activity of each marketing campaign.

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  • No, not just the addition of Google Analytics. WORX established advanced tracking mechanisms that collect data on cross domains, events, specific user actions – and most importantly, on marketing results quantified by costs vs. returns.

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RESULTS

In the last 12 months, WORX has generated staggering results for The EDGE Fitness Clubs:

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INCREASE IN WEBSITE SESSIONS

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INCREASE IN MOBILE ENGAGEMENT

 

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INCREASE IN LEAD GENERATION PAGE VISITS

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INCREASE IN POSITIVE SOCIAL MEDIA REVIEWS

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INCREASE IN WEB LEAD SUBMISSIONS

Speak with Michael About Your Fitness Club Marketing Today

Short films on WORX perspectives by the WORXers themselves.

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