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Automotive Marketing

Optimize Your Digital Marketing to Seize More Leads

Your main showroom is now online. But are you really getting the leads you should from it? Everyone tells you that they have the tools for it. But do you have real data to support their claims? And do you know the real potential you have for more leads?

AUTOMOTIVE MARKETING SERVICES INCLUDE:

  • Search Engine Marketing
  • Manufacturer Compliance
  • Online Reputation
  • Website Inventory
  • Digital Lead Sources

 


 

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Why WORX

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A custom strategy-tactics-strategy solution that combines automotive marketing and web technology expertise.

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A certified Google Partner, WORX has multiple team members certified in Google Analytics and Google AdWords.

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With a technology neutral philosophy, WORX is one of the leading digital agencies for the automotive industry in the Northeast.

IMPROVE THE 5 AREAS THAT DRIVE MORE SALES LEADS

Most car dealers miss sales opportunities and waste online marketing dollars because website providers, search engine services and lead sources aren’t telling the full truth about what they’re doing or how effective it is. WORX integrates five components of your sales & marketing to generate more first-party leads, close them at a higher rate, reduce the cost per sold vehicle and give accurate ROI data on your advertising.

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Search Engine Marketing

  • Generate multiple first-page search listings on terms that drive leads
  • Ensure search engine visibility beyond just store name & location
  • Increase & leverage positive customer reviews in search engine listings
  • Use specific promotions & incentives as search ads

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Manufacturer Compliance

  • Ensure your website meets OEM compliance requirements
  • Support tier one marketing incentives & promotions
  • Differentiate your brand within template or non-template websites
  • Use high compliance to maintain co-op dollars and lobby for more

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Online Reputation

  • Create strategies to increase positive reviews
  • Develop scripted responses to reviews
  • Ensure all positive & negative reviews are responded to
  • Leverage positive reviews in marketing messaging

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Website Inventory

  • Merchandise each vehicle to increase VDP views & leads
  • List vehicles with VIN-specific pricing, OEM incentive & payment information
  • Show your dealer pricing, not the MSRP
  • Include actual photos and videos of each vehicle

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Digital Lead Sources

  • Quantify how your digital marketing is driving sales leads & store performance
  • Have data on what traffic, leads & sales each digital lead source provides you
  • Enjoy a web-based dashboard tool for to easily get leads data & ROI reports
  • Utilize the ROI figures to allocate digital advertising budgets more effectively

Short films on WORX perspectives by the WORXers themselves.

  • Heavy Lifting

  • Prospect

  • "We"