Hear from United Way of Greater Waterbury Chief Professional Officer Kristen Jacoby on the pivotal hurdles that WORX helps her overcome by clearly communicating to the masses.
WORX makes the message of a community catalyst authentic. Relatable. Real. And by appealing to one's head and heart, helps raise awareness – as well as millions in local aid funding.
Funds: 50+ Local Programs
Partners With: 30 Agencies
Supports: 12 Community Initiatives
Footprint: 10 Town Region
Marketing efforts this year led to community contributions which have served nearly 50,000 people through United Way funded programs.
In the last four years, campaign marketing by WORX has helped raise over $14 million which goes directly towards advancing the common good.
WORXers Marysia Walker and Julee Gugliotti co-chaired the Stock the Pantry initiative, which provided a record 11,435 pounds of food for the community.
Want to see how the United Way of Greater Waterbury takes the campaign brand messaging each year and brings it to the community? It's something you should think about for your business too.