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Ski Sundown

The region’s most authentic skiing experience gets a more clearly defined brand message – and despite sporadic weather conditions, sees year over year attendance and sales growth.

Customers Per Year: 350,000
Number of Trails: 14
Location: New Hartford, CT
Snow Per Year: 168”

SKI SUNDOWN CASE STUDY VIDEO

  • See how by creating an ownable brand message and communicating the message across sales, marketing, employee and consumer channels, Ski Sundown is experiencing new business growth.

MEASURABLE SUCCESS

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Ski Sundown has seen all-time record attendance from Fairfield and Westchester counties, the two areas targeted by the WORX media plan.

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The only ROI that matters? More business. Am I right, client partners? ;-) Well, Ski Sundown's business is up 8% since WORX has been lead marketing agency.

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With guidance on content, topics and media types from WORX, Ski Sundown's social media following has grown nearly 600% in three years.

SKI SUNDOWN RADIO

  • Listen to one of the most talked about radio spots from the My Kind of Mountain campaign, featuring Ski Sundown Terrain Manager Jarrod Moss belting out a Katy Perry tune!

Short films on WORX perspectives by the WORXers themselves.

  • Heavy Lifting

  • Prospect

  • "We"