See how you can create a consistent brand message that is easy for all parts of your organization to embody and promote.
From what started as an exercise to standardize Hoffman's print and online marketing, WORX rebrands the century-old auto giant. Aligns their sales, marketing and operations to a consistent message. And drives new marketshare.
Car Franchises: 10
Locations: Multiple Throughout CT
Years in Business: 93
The Hoffman Auto Group rebrand was featured by Graphic Design USA magazine as the top branding campaign in the country in July 2010.
Since 2009, the work performed by WORX has contributed to a 600% increase in brand equity for Hoffman over their competition.
WORX helped Hoffman create a new revenue stream by naming, developing and launching a pre-owned car brand called the Hoffman H Lot.