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Hoffman Auto Group

From what started as an exercise to standardize Hoffman's print and online marketing, WORX rebrands the century-old auto giant. Aligns their sales, marketing and operations to a consistent message. And drives new marketshare.

Car Franchises: 10
Locations: Multiple Throughout CT
Employees: 500

Years in Business: 93

MEASURABLE SUCCESS

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The Hoffman Auto Group rebrand was featured by Graphic Design USA magazine as the top branding campaign in the country in July 2010.

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Since 2009, the work performed by WORX has contributed to a 600% increase in brand equity for Hoffman over their competition.

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WORX helped Hoffman create a new revenue stream by naming, developing and launching a pre-owned car brand called the Hoffman H Lot.

HOFFMAN CASE STUDY VIDEO

  • See how you can create a consistent brand message that is easy for all parts of your organization to embody and promote.

Short films on WORX perspectives by the WORXers themselves.

  • Heavy Lifting

  • Prospect

  • "We"