The Republican-American has a report on the front page of their Local News section about the filming of the 2010 United Way campaign video. The video is being produced by Worx, and will premiere at the charity’s campaign kickoff event on September 1st.

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The new Crystal Rock brand, developed by Worx, has been featured on Brand New, one of the world’s most respected sites on brand identity. The site features corporate identity makeovers from corporate brands with national or international appeal, as well as opinions from some of the world’s top branders.

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Worx Branding & Advertising has once again been ranked the top area web design company by Business New Haven in its Book of Lists 2010. As proof of its unique offerings, Worx is also ranked in the Top 5 of area advertising agencies and second – behind AT&T – of area internet access providers.

The logo for Agavue, a internet service provider in the southwestern United States, will be featured in the upcoming book “Shapes and Symbols” by Logo Lounge. The book will be the third in Logo Lounge’s Master Library series. Each book features exemplary logo design from creatives around the world. The first and second books are already best sellers from Rockport Publishers. The Agavue logo was done by Worx Branding & Advertising as part of their brand development work in 2009.

Worx Branding & Advertising has been named agency of record for Ski Sundown following a client-led review of regional agencies. Ski Sundown is one of the Northeast’s best skiing and snowboarding experiences, with 15 trails and 65 acres of terrain. Worx responsibilities extend from brand positioning to fully-integrated activation – including online, print, advertising, direct marketing, social media, mobile and point of purchase.

Worx Branding & Advertising – agency of record for Crystal Rock – has officially launched the new Crystal Rock brand for the 94-year old, family-owned business. Crystal Rock will remain the umbrella brand name, under which will remain three house brands – Crystal Rock Waters (formerly Crystal Rock Bottled Water), Vermont Pure Natural Spring Water and Cool Beans Coffee. In addition, a new house brand is being introduced to the Northeast market – a 40,000+ product line of office supplies aptly named Crystal Rock Office. Worx has led brand launch and training events throughout the Northeast, including stops in Saratoga, NY, and East Hartford, CT.

In an effort to support the recent devastation in Haiti, Worx sent over $4,000 in financial aid to the Yéle Haiti Earthquake Fund. Employees contributed over $2,000, a figure which was matched by Worx managing members. Yéle Haiti is a foundation started by Grammy-Award winning musician, producer and social entrepreneur Wyclef Jean that is changing lives in the desperately poor but optimistic nation of Haiti.

Worx President & Chief Creative Officer Grant Copeland led a brand launch and training session for the Cool Beans coffee brand to Crystal Rock regional managers. The session was held in Saratoga, New York. Crystal Rock, the largest water and coffee distributor of its kind in the country, engaged Worx in late 2009 to evolve and activate the Cool Beans brand. Worx is agency of record for all Crystal Rock brands – including Cool Beans, Crystal Rock Bottled Water and Vermont Pure Natural Spring Water.

Worx has been selected as the agency of record for MRI of New Britain, a diagnostic MRI imaging specialist in central Connecticut. Under the scope of work, Worx will also be the agency for the Imaging Center of West Hartford in Blue Back Square. Responsibilities will include branding, advertising, broadcast and online. Separately, Worx is agency of record for Blue Back Square.

The Bostonian Society has selected Worx to help reposition and market The Old State House – the oldest public building in Boston and one of the most historically significant sites in the nation. The building housed the first legislative government; the country’s independence was declared from the balcony; and the Boston Massacre happened in the street in front of the house. Worx responsibilities include brand positioning, identity and activation including environmental design, advertising, collateral and online.

Tambra Balch joins Worx as a Senior Designer after playing an integral role in the development of creative and promotional programs for Nestlé Waters North America , New Balance Kids Shoes, Kunde Family Estate Wine, Dunkin Donuts and Energizer. Balch is a graduate of the Paier College of Art.

Grant Copeland, President and Chief Creative Officer of Worx Branding & Advertising, contributed to the premiere issue of Connfluence, a new magazine showcasing Connecticut creatives at work and at play. Copeland is featured with other agency leaders who were asked to answer the question "Why Connecticut?"

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When Aetna Customized Communications Group wanted to promote health benefits to Home Depot employees - and drive enrollments - Worx Branding & Advertising developed livethehealthyorangelife.com. Featuring information organized by region and employment level, Aetna annual enrollment has increased and nearly 250,000 Home Depot employees continue to visit the site to participate in contests, share success stories, obtain recipe and lifestyle tips, and a host of other options. A custom Content Management System was also developed by The Worx Group to allow Home Depot to make real-time updates and upload its monthly lifestyle newsletter – Live! – which gets distributed to all Home Depot employees.

One of the marketing and design industry's top publications, Graphic Design USA magazine, is showcasing the Hoffman Auto Group rebranding by Worx Branding & Advertising as its Project of the Month. The feature is being distributed via GDUSA's online newsletter, which has a subscription base of more than 35,000 marketing professionals.

See the Graphic Design USA newsletter here.

New Milford Hospital has officially launched its new positioning, featuring the slogan "Your home for health". The brand positioning and integrated campaign was developed by Worx Branding & Advertising, marketing agency of record for the Hospital. Initial activation includes out of home billboards, print advertising, radio and newspaper inserts.

New Milford Hospital press release
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