Crystal Rock Launches Cool Beans Coffee
To get customers excited about the new line, a free trial of Cool Beans coffee is now available at iwantcoolbeans.com. +
Worx Named Lead Marketing Agency for Newtown Savings Bank
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Blue Back Square Television Filming Featured on CBS News
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United Way Filming Tops Local News
August 20, 2010
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Crystal Rock Branding Gets International Attention
August 20, 2010
The new Crystal Rock brand, developed by Worx, has been featured on Brand New, one of the world’s most respected sites on brand identity. The site features corporate identity makeovers from corporate brands with national or international appeal, as well as opinions from some of the world’s top branders. Read the Crystal Rock feature >
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Worx Tops List of Area Web Firms
August 10, 2010
Worx Branding & Advertising has once again been ranked the top area web design company by Business New Haven in its Book of Lists 2010. As proof of its unique offerings, Worx is also ranked in the Top 5 of area advertising agencies and second – behind AT&T – of area internet access providers.
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Agavue Logo by Worx to Be Featured in LogoLounge Book
July 20, 2010
The logo for Agavue, a internet service provider in the southwestern United States, will be featured in the upcoming book “Shapes and Symbols” by Logo Lounge. The book will be the third in Logo Lounge’s Master Library series. Each book features exemplary logo design from creatives around the world. The first and second books are already best sellers from Rockport Publishers. The Agavue logo was done by Worx Branding & Advertising as part of their brand development work in 2009.
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Worx Wins Ski Sundown Agency Review
July 12, 2010
Worx Branding & Advertising has been named agency of record for Ski Sundown following a client-led review of regional agencies. Ski Sundown is one of the Northeast’s best skiing and snowboarding experiences, with 15 trails and 65 acres of terrain. Worx responsibilities extend from brand positioning to fully-integrated activation – including online, print, advertising, direct marketing, social media, mobile and point of purchase.
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Worx Helps Launch the New Crystal Rock
June 17, 2010
Worx Branding & Advertising – agency of record for Crystal Rock – has officially launched the new Crystal Rock brand for the 94-year old, family-owned business. Crystal Rock will remain the umbrella brand name, under which will remain three house brands – Crystal Rock Waters (formerly Crystal Rock Bottled Water), Vermont Pure Natural Spring Water and Cool Beans Coffee. In addition, a new house brand is being introduced to the Northeast market – a 40,000+ product line of office supplies aptly named Crystal Rock Office. Worx has led brand launch and training events throughout the Northeast, including stops in Saratoga, NY, and East Hartford, CT.
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Worx Provides Support to Haiti Relief
April 21, 2010
In an effort to support the recent devastation in Haiti, Worx sent over $4,000 in financial aid to the Yéle Haiti Earthquake Fund. Employees contributed over $2,000, a figure which was matched by Worx managing members. Yéle Haiti is a foundation started by Grammy-Award winning musician, producer and social entrepreneur Wyclef Jean that is changing lives in the desperately poor but optimistic nation of Haiti.
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Worx Helps Launch Cool Beans Coffee Brand
April 1, 2010
Worx President & Chief Creative Officer Grant Copeland led a brand launch and training session for the Cool Beans coffee brand to Crystal Rock regional managers. The session was held in Saratoga, New York. Crystal Rock, the largest water and coffee distributor of its kind in the country, engaged Worx in late 2009 to evolve and activate the Cool Beans brand. Worx is agency of record for all Crystal Rock brands – including Cool Beans, Crystal Rock Bottled Water and Vermont Pure Natural Spring Water.
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Worx Named Agency for MRI of New Britain
February 5, 2010
Worx has been selected as the agency of record for MRI of New Britain, a diagnostic MRI imaging specialist in central Connecticut. Under the scope of work, Worx will also be the agency for the Imaging Center of West Hartford in Blue Back Square. Responsibilities will include branding, advertising, broadcast and online. Separately, Worx is agency of record for Blue Back Square.
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Worx to Reposition One of Nation’s Historical Treasures
February 5, 2010
The Bostonian Society has selected Worx to help reposition and market The Old State House – the oldest public building in Boston and one of the most historically significant sites in the nation. The building housed the first legislative government; the country’s independence was declared from the balcony; and the Boston Massacre happened in the street in front of the house. Worx responsibilities include brand positioning, identity and activation including environmental design, advertising, collateral and online.
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Worx Broadens Creative Expertise
Friday, January 22, 2010
Tambra Balch joins Worx as a Senior Designer after playing an integral role in the development of creative and promotional programs for Nestlé Waters North America , New Balance Kids Shoes, Kunde Family Estate Wine, Dunkin Donuts and Energizer. Balch is a graduate of the Paier College of Art.
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Worx Chief Creative Officer In Premier Issue of Connfluence
Thursday, December 10, 2009
Grant Copeland, President and Chief Creative Officer of Worx Branding & Advertising, contributed to the premiere issue of Connfluence, a new magazine showcasing Connecticut creatives at work and at play. Copeland is featured with other agency leaders who were asked to answer the question "Why Connecticut?" Purchase the magazine Download the issue (PDF)
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Worx Helps Home Depot Live the Healthy Orange Life
Wednesday, July 15, 2009
When Aetna Customized Communications Group wanted to promote health benefits to Home Depot employees - and drive enrollments - Worx Branding & Advertising developed livethehealthyorangelife.com. Featuring information organized by region and employment level, Aetna annual enrollment has increased and nearly 250,000 Home Depot employees continue to visit the site to participate in contests, share success stories, obtain recipe and lifestyle tips, and a host of other options. A custom Content Management System was also developed by The Worx Group to allow Home Depot to make real-time updates and upload its monthly lifestyle newsletter – Live! – which gets distributed to all Home Depot employees.
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Worx in Victory Lane at Daytona
Friday, July 3, 2009
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Worx Promotes Senior Officers
Thursday, June 25, 2009
Worx Branding & Advertising has promoted Grant Copeland to President and Steve Harris to Chief Strategic Officer. The promotions are a direct result of the agency's record growth in 2009 and a method of building the infrastructure to support an elevated level of strategic marketing value provided to the agency's clients. Copeland will continue to lead brand and communications initiatives as Chief Creative Officer, and will also have oversight responsibilities for positioning and business development goals. Harris will lead business, communications and technology strategies, as well as measurement and analytics for top-level marketing campaigns. News coverage: PRLog Conntact.com
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Hoffman Branding Featured by Graphic Design USA Magazine
Tuesday, June 16, 2009
One of the marketing and design industry's top publications, Graphic Design USA magazine, is showcasing the Hoffman Auto Group rebranding by Worx Branding & Advertising as its Project of the Month. The feature is being distributed via GDUSA's online newsletter, which has a subscription base of more than 35,000 marketing professionals. See the Graphic Design USA newsletter here.
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New Milford Hospital "Your Home for Health" Campaign Launches
Friday, June 12, 2009
New Milford Hospital has officially launched its new positioning, featuring the slogan "Your home for health". The brand positioning and integrated campaign was developed by Worx Branding & Advertising, marketing agency of record for the Hospital. Initial activation includes out of home billboards, print advertising, radio and newspaper inserts. New Milford Hospital press release View the brand work
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